A Luxury Lifestyle Enhancer

According to an article recently published by SmartMoney.com titled "10 Things Millionaires Won't Tell You," the fourth point of the piece reads: "I have a concierge for everything." The popularity of specialized concierge services is rapidly rising. The premium services fill a gap for people who spend so much time managing their lives they need a little help keeping that extra-special style for themselves. Requests for such services run the gamut from personal- to business-related needs, such as finding tickets for special events, booking dinner reservations, making travel plans, or personal shopping are some of the basic arrangements. However, fulfilling many of the requests requires special expertise or know-how, and this is where these services are absolutely priceless.

Red Butler, a pioneering firm of this VIP special-services industry, is taking concierge and personal-assistant services to the next level with its Red Butler Elite Club. The organization is transcending into an online luxury lifestyle club that provides exclusive support services to its members. The company currently has a Basic, a Plus, and a VIP plan, where members receive assistance up to a specific number of requests. Elite-status members have no limits on submitting requests.

"The Elite membership is not a service or a product. It is a philosophy; it is a metamorphosis; it is life illuminated," said Daniel Abas, CEO and founder of Red Butler. "Our exclusive Elite community is composed of lifestyle entrepreneurs looking to catapult the quality of their lifestyles. Day in and day out, people work hard to reach something, someone, a title, a number or a goal. With that struggle, it is easy to lose focus and the spectrum of experiences that this world has to offer. The Elite membership offers balance, it imposes a luxurious lifestyle change to realize your full potential."

Red Butler has teamed with motivational expert Anthony Robbins to provide Elite members with a personal life coach with monthly sessions. Lifestyle enrichment also is offered in the form of five complimentary lessons to members in the activity of their choice. Learn how to play a musical instrument; take a few golf or tennis lessons; get counseling on home décor issues from an interior designer. The options are as divergent as a member's imagination. Just ask.

There is an annual VIP soiree and various social networking opportunities held at fine restaurants, upscale hotels, and other private locations year round. Card-carrying Elite members receive special perks and priority seating in world-renowned restaurants and lounges. Additionally, Elite patrons can also have multiple users access account privileges for an additional upgrade.

Red Butler's excellence in delivery of personal services has been chronicled by such notables as CBS.com, the Los Angeles Times, Entrepreneur, and Maxim magazines. Red Butler simply makes it easier to live a fuller luxury lifestyle. Whatever they think of next, it likely will become an industry standard.